Getting them in the door to your house and not making them leave quickly.
Two ways of presenting your home
Getting them in the Door.
In our digital age, before most buyers will ever drive by your home or walk through your door they will see it online. Along with having great pictures to showcase your home, your home must be discoverable online. You want prospective buyers that are using Google or other search engines to be able to locate your home easily when they are browsing for properties. Also, you want buyers who are working with agents searching the MLS to be able to find all of the criteria they are searching for that your home fits.
DATA FILLED OUT PROPERLY
It is the agent’s responsibility to fill out the MLS information as fully and accurately as possible. The agent needs to write a description of the home that is aimed at buyers, NOT other agents. Incomplete and poorly filled out information in MLS can cause major problems in preventing your home from selling. If the description is lacking in the MLS it is lacking everywhere online. If information is missing or incorrect it might not show up in a search sent to a buyer from that agent ie. If you are a 3 bed plus den and the MLS only says 3 bed you could be missing the right buyer.
Saw this in the MLS the other day!
This property has been on the MLS for a long time.
I wonder why?
As we said earlier, home buying is an emotional, as well as visual, experience. So why should a buyer pick your three bed two, bath pool home over the next three bed, two bath pool home? Simply because you show them what it is like to live here. Maybe you are on a canal where you see Manatee, or maybe it is the spectacular sunset from the lanai. Remember, when marketing a home, you are not just selling three bedrooms and two baths. You are selling a place someone is going to build memories, a home, a life just as you have done. Along with the emotion you need to showcase the best features that your home has to offer, like the ample storage or spacious granite counters in the kitchen, letting the buyers know why your home is the best choice.
Here are a few bad examples of property descriptions
Both the examples below describe a house too different degrees one better than the other neither of them describe a home.
- Adorable 2 bedroom, 2 bath, POOL home with extended Lanai, fenced yard and separate fenced yard for pets. Just off Wildwood and Palm Tree. Conveniently located to both bridges. Newer kitchen cabinets, countertops & tile backsplash. Breakfast bar. Tile floors throughout. Newer countertops in both baths. Newer A/C unit. Newer Pool cage with expanded deck area. City Water & Sewer in and all assessments paid.
- Fabulous Pool home with all assessments in and paid. This is not a flood zone. All work is completed and ready to show. New Tile kitchen new toilets with top mount flush.
Once the buyer is in your home
Keeping buyers interested as they look at your home.
First impressions, or buyer perception, impacts value.
Initially Buyers will focus on the properties features, cleanliness, and condition. Next they will begin to hone in on the details. Finally, they will see whether they can envision themselves, and their families, being happy in this home.
The more attention you can give to these details, the more likely the buyers will have a great feeling about your home.
Yes, that wall you painted pink for your daughter was perfectly cute for her, but most buyers will only see that room as a project that will cost them time and money in the future. Same goes for those hedges in the front yard that need a bit of trimming. And let’s not forget the sofa that has survived the wear and tear of multiple generations. While it is a reliable, steady, dependable piece of furniture for you, it is not necessarily the most aesthetically pleasing place for a buyer to kick their feet up.
Correcting all of the little particulars will be what separates your home from the multitude of other houses on the market, and will lead to you finding a qualified, interested buyer willing to offer you a fair market price.
ONCE DISCOVERED BY BUZZWORDS
AND A PROPERLY FILLED OUT LISTING,
GIVE BUYERS THE RIGHT FEELING
WHEN THEY STEP IN YOUR HOME!
If you still want, or need, to sell your home all is not lost. Make sure you don’t rush into relisting your home the same way as before. Remember, the first 90 days are crucial so make sure the photos, presentation, and pricing are optimal. If possible try to wait 30 days before getting the home back on the market as this gives ample time to fully evaluate what happened last time and allows the days on the market counter to reset.
On a more personal level we understand you are going through a lot of emotions. Anger, fear, doubt, and confusion which can lead us to make bad decisions based solely on how we feel at the time. Give yourself time to breathe, remain calm and levelheaded, then find the information to give you the knowledge to make the best decision moving forward.
Keep a level head.
The last thing you need to do is allow your current emotions to dictate your next decision. Don’t just put your head in the sand. Making a decision solely based on the anger and frustration of the moment can lead to greater frustration in the future.
Knowledge is key! With the right information you can successfully move forward and sell your home. Study the photos that should be taken as this is the first showing of your home. Study the presentation, both how and when your agent should market your home, the staging of your home, and know the price strategy to make sure you do not leave money on the table enabling you to quickly and successfully sell your home
Evaluate your previous listing.
Taking the information at hand here, look at your previous listing and ask “Would I be interested in this home?” based on what you read and see.
Fixed what was wrong.
Don’t give up! You can attain your goal. We hope you find the information on this site useful and hope it empowers you to make the best decisions for you and your family. Contact us, a team that specializes in getting you back on track and successfully selling your home
ARE YOU READY TO GET YOUR LISTING FIXED?
I’m John Bradshaw, REALTOR
Part of the Brit Brothers Team
From NextHome Advisors.
Allow me to re-list your home
correctly and get you results!
This is the information I will need to start re-listing your home properly.
The Brit Brothers Team want to partner with you to help sell your home. To talk with us about what we think went wrong, and what we can do to assist you, in selling your home. Send us a message using the form below and we will contact you no later than next business day. Or call 239-224-0901 to speak with us directly.